City Marketing
Budapest Info
Background information
Contactdetails:
Mr Gabor Bodis, Marketing and Communications director
Strategy:
Mission: The mission from this website over Budapest
is to get tourists the first important information’s about special things to do
there or kinds of accommodations or important thinks to know about Budapest. Vision: They
want to show tourist important and particular thing to do in Budapest to get more tourists. They want to
take/bring a positive impact about this city. Goals: The goal is that tourist
visit this website and use the offers that they show. Tourist should get a good
impression about Budapest that more people come
to visit Budapest.
Core
business:
They earn their money mainly in tourist offers like
leisure, health and wellness. That’s their core business. There are so many
offers to find and to do for tourists who visit Budapest. Their sightseeing program is very
spread like e.g. The Grand City Tour, Evening Sightseeing Cruise, Private
Walking Tour or Sisi Tour which are very popular for the tourists. Health
&Wellness is also a big point in the
core business from Budapest.
Many tourists like to use the different SPA
offers as the Gellért Bath, Dandár Bath
or the Lukács Bath. Based on the different kinds of bath’s gets Budapest the title ,,City of Spas’’. Another kind of their core business
is the party organizing because of the good trading rate a lot of young people
want to spent their holiday.
Budapest Airport
Background information:
Contactdetails:
Budapest
Airport Zrt. Based: 1185 Budapest, BUD Nemzetközi Repülőtér. Terminal 2.
Communications:
Mihály Hardy. Tel.: +36 (1) 296-6753
History:
In
1938 the conception of building a new airport in Budapest entered on the agenda. The area in
the boundary of three settlements, Pestszentlőrinc-Rákoshegy-Vecsés, was
assigned as the area of the new airport. The Airport was intended as one
jointly for civil-military-sporting purposes. Civil facilities were designed to
be built up in the north-western and military ones in the south-western
section. Just as for each building, a public tender was invited for the
designing and construction of the traffic building.
In
1947 it was decided that the airport would be reconstructed for civil aviation
purposes. Under the three-year plan 40 million forints were voted for those
works. The solemn opening ceremony was held on Sunday, 7 May 1950 and the
sections finished allowed Magyar-Szovjet Polgári Légiforgalmi Rt.
(Hungarian-Soviet Civil Aviation Co. Ltd. – MASZOVLET) established in 1946 to
operate here.
Within
1998 and 2005 alone, passenger figures at Budapest Airport
doubled – from 3.9 million to 7.9 million.
Strategy:
BUD Zrt.’s mission is to make Budapest
Airport the most successful airport in
Central and Eastern Europe in terms of
passenger growth, service quality and operational efficiency up to 2015. The
airport shall be the key driver of local economic growth for Budapest
and for Hungary
as a whole.
Budpest
Airport Zrt. is in charge of managing, operating and developing Hungary’s main
international airport, which is at the same time the second largest airport in
the new EU member states. The airport company has set itself the goal of
efficiently and profitably on a sustainable basis.
The prospects are promising: Air traffic will increase notbaly across the region.
Budapest Airport has a great basis for further
route developments and great growth potential for both aviation and
non-aviation business.
The airport company aims to strengthen the airport’s strong global position in
the private airport market and to identify and realize the airport’s many
potentials. With the help of active and fast business growth, the motivated
management team will strengthen the airport’s position in the growing
competition.
Gellért Hotel and Bath
Background information:
Contactdetails:
1111
Budapest, 1. Szent Gellért tér.
Telephone: +36-1-889-5500
Fax: +36 1 889 5505
Contactpersons: Mihaly Vasony (Tour) and Zsolt Budai
(Presentation, Sales Manager)
You
find the bath in the southern part of the city centre, on the Buda side - the
right bank of the Danube, very close to the Liberty Bridge
(Szabadság híd).
History:
Hotel Gellért is a famous, first class four star hotel in Budapest, Hungary. The
hotel was erected on the right bank of the river Danube between 1916
and 1918 in the (Secession) Art Nouveau
style with some biomorphic elements, at the foot of Gellért
Hill, next to Szabadság Bridge. The four star Danubius Hotel Gellért, onetime Saint Gellért Hotel and Spa, was
renovated in 1962 and in 1973. The spa, swimming pool and plaza built to the
hotel is one of the most beautiful spas in Budapest. Hotel Gellért got the name „the first lady of Hungarian tourism”.
Gellért is one of the most famous historical hotels in Europe, which is
well-known among businessmen and tourists as well, who return to Budapest over and over.
Strategy:
The
strategy is to win as many as possible guests trough the art and award. Besides making a
combination of bath and hotel and guest expectations
to surpass.
"...no city can put forward a stronger claim to
this than Budapest.
Core Business:
Make people feel welcome, en let them be inspirated by
the old and artistic rooms. An experience like a fairy tale. That’s for the
hotel and for the bath. The core business of the hotel is “a provide place to
stay” and for Gellert Bath the core business is “provide a relaxing bath”
Facts and figures:
This elegant luxury hotel is located at the foot
of the Gellert mountain directly on the Danube Bank, in the immediate vicinity
are countless shopping and entertainment venues. These are easily by public
transport or on foot.
Hotel facilities built in 1918, the Hotel offers
a total of 243 rooms on 4 floors, of which 89 single rooms, 132 double rooms
and 13 are suites. Guests are offered a spacious lobby with lifts, safes, a
currency exchange desk, a cloakroom and a 24-hour reception. In addition, the
hotel has a newspaper stand, a café, a cosy bar, a pub and an air-conditioned
exclusive à la carte restaurant with a separate non-smoking area (highchairs
are available). Business guests may make use of the publicly accessible
internet access. If extra room and laundry service and the hotel has bicycle
rental and parking facilities.
General Hotel Facilities Quality customer
satisfaction: Standard or cream or foodservice Location Value for Money
reaction of a guest: breakfast ok, wide variety of activities within if you as
much as possible, tennis court, jacuzzi, fitness center, the room for the best
thing this hotel feature has to offer. -Good reception, friendly staff.
Generally good service. Hotel is a bit far from the Centre of the city, but
there is a tram stop Budapest
is a unique city for several reasons. For those who keep Spa and Wellness, it
is ideal to stay in 1 of the largest cities of the world.
The Géllert Spa hotel is 1 of the most famous
hotels due to its spa facilities.
The pool has 2 indoor pools of which 1 is 246m2,
with a temperature of 26 degrees and the other (smaller) 60 m 2 with a
temperature of 36 degrees. There are 3 outdoor swimming pools.
In order to form a clear picture of where the
hotel is located this link below:
Continental
Background information:
Contactdetails:
Continental
Travel
Nagymezo
u. 54-56, 1065 Budapest,
+36(1)3730616
History:
The
company has been in existence since 1992 and recently became one of the top ten
incoming and incentive agencies of Hungary.
It
wasn’t clear who founded it but the GM at the moment is Tamás Flesch.
Strategy:
Mission:
‘We
concentrate on every detail of your request in order to give you a successful
total package.’
Slogan: ‘Our experience is your success!’
Core
Business:
Continental
travel offers a very wide range of activities but something to be found in
every offer is to make sure that their clients are having a good time in Budapest.
Facts
and figures:
Information
on this part is not visible for everybody. As mentioned before, Continental
Travel is one of the top ten incoming and incentive agencies of Hungary.
Other:
The
company has a very wide range of offers. They offer accommodations, programmes,
from big events to trips for special groups, guide services and transportation.
They, for example, often organize complete packages for companies like Audi,
Ford, Herbalife, Nokia, and Samsonite. These packages range from shows to
musuems to active programmes like the ‘James Bond City-Rally’ and the ‘Goulash
competition’
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