Welcome to the weblog of the Budapest Studytrip of the 1st year Tourism and Leisure Management Students.This blog is made for all paritcipants and their family and friends. Here you can find information about the City, all company visits planned, the hostel, transportation within Budapest, leisure activities and F&B.The central theme of this study trip is citymarketing. Therefore we will visit different companies dealing with this topic , such as Budapest info, the citymarketing company of Budapest. Other company visits planned are the Gellert Hotel and Continental Travel. We also will do some sightseeing and there is also individual time to explore the city.
In every category on the top of this website you will find information about the specific topics. And of course we will provide you with pictures and daily reports when we are in Budapest.
We hope you enjoy reading.

Company visits

City Marketing

Budapest Info
Background information 
Contactdetails:
Bartók Bála út 105-113, 1115 Budapest,  Tel: +36 1 266 04 79,  www.budapestinfo.hu
Mr Gabor Bodis, Marketing and Communications director

Strategy:
Mission: The mission from this website over Budapest is to get tourists the first important information’s about special things to do there or kinds of accommodations or important thinks to know about Budapest. Vision: They want to show tourist important and particular thing to do in Budapest to get more tourists. They want to take/bring a positive impact about this city. Goals: The goal is that tourist visit this website and use the offers that they show. Tourist should get a good impression about Budapest that more people come to visit Budapest.
Core business:
They earn their money mainly in tourist offers like leisure, health and wellness. That’s their core business. There are so many offers to find and to do for tourists who visit Budapest. Their sightseeing program is very spread like e.g. The Grand City Tour, Evening Sightseeing Cruise, Private Walking Tour or Sisi Tour which are very popular for the tourists. Health &Wellness is also a big point  in the core business from Budapest. Many tourists like to use the different SPA offers  as the Gellért Bath, Dandár Bath or the Lukács Bath. Based on the different kinds of bath’s gets Budapest the title ,,City of Spas’’. Another kind of their core business is the party organizing because of the good trading rate a lot of young people want to spent their holiday.




Budapest Airport
Background information:
Contactdetails:
Budapest Airport Zrt. Based: 1185 Budapest, BUD Nemzetközi Repülőtér. Terminal 2.
Communications: Mihály Hardy. Tel.: +36 (1) 296-6753

History:
In 1938 the conception of building a new airport in Budapest entered on the agenda. The area in the boundary of three settlements, Pestszentlőrinc-Rákoshegy-Vecsés, was assigned as the area of the new airport. The Airport was intended as one jointly for civil-military-sporting purposes. Civil facilities were designed to be built up in the north-western and military ones in the south-western section. Just as for each building, a public tender was invited for the designing and construction of the traffic building.
In 1947 it was decided that the airport would be reconstructed for civil aviation purposes. Under the three-year plan 40 million forints were voted for those works. The solemn opening ceremony was held on Sunday, 7 May 1950 and the sections finished allowed Magyar-Szovjet Polgári Légiforgalmi Rt. (Hungarian-Soviet Civil Aviation Co. Ltd. – MASZOVLET) established in 1946 to operate here.
Within 1998 and 2005 alone, passenger figures at Budapest Airport doubled – from 3.9 million to 7.9 million.
Strategy:
BUD Zrt.’s mission is to make Budapest Airport the most successful airport in Central and Eastern Europe in terms of passenger growth, service quality and operational efficiency up to 2015. The airport shall be the key driver of local economic growth for Budapest and for Hungary as a whole.
Budpest Airport Zrt. is in charge of managing, operating and developing Hungary’s main international airport, which is at the same time the second largest airport in the new EU member states. The airport company has set itself the goal of efficiently and profitably on a sustainable basis.

The prospects are promising: Air traffic will increase notbaly across the region. Budapest Airport has a great basis for further route developments and great growth potential for both aviation and non-aviation business.

The airport company aims to strengthen the airport’s strong global position in the private airport market and to identify and realize the airport’s many potentials. With the help of active and fast business growth, the motivated management team will strengthen the airport’s position in the growing competition. 



Gellért Hotel and Bath

Background information:
Contactdetails:
1111 Budapest, 1. Szent Gellért tér.
Telephone: +36-1-889-5500
Fax: +36 1 889 5505
Contactpersons: Mihaly Vasony (Tour) and Zsolt Budai (Presentation, Sales Manager)
Website Gellert Hotel: http://www.danubiushotels.com
Website Gellert Bath: http://www.gellertbath.com

You find the bath in the southern part of the city centre, on the Buda side - the right bank of the Danube, very close to the Liberty Bridge (Szabadság híd).

History:
Hotel Gellért is a famous, first class four star hotel in Budapest, Hungary. The hotel was erected on the right bank of the river Danube between 1916 and 1918 in the (Secession) Art Nouveau style with some biomorphic elements, at the foot of Gellért Hill, next to Szabadság Bridge. The four star Danubius Hotel Gellért, onetime Saint Gellért Hotel and Spa, was renovated in 1962 and in 1973. The spa, swimming pool and plaza built to the hotel is one of the most beautiful spas in Budapest. Hotel Gellért got the name „the first lady of Hungarian tourism”. Gellért is one of the most famous historical hotels in Europe, which is well-known among businessmen and tourists as well, who return to Budapest over and over.

Strategy:
The strategy is to win as many as possible guests trough the art and award. Besides making a combination of bath and hotel and guest expectations to surpass.
"...no city can put forward a stronger claim to this than Budapest.

Core Business:
Make people feel welcome, en let them be inspirated by the old and artistic rooms. An experience like a fairy tale. That’s for the hotel and for the bath. The core business of the hotel is “a provide place to stay” and for Gellert Bath the core business is “provide a relaxing bath”

Facts and figures:
This elegant luxury hotel is located at the foot of the Gellert mountain directly on the Danube Bank, in the immediate vicinity are countless shopping and entertainment venues. These are easily by public transport or on foot.
Hotel facilities built in 1918, the Hotel offers a total of 243 rooms on 4 floors, of which 89 single rooms, 132 double rooms and 13 are suites. Guests are offered a spacious lobby with lifts, safes, a currency exchange desk, a cloakroom and a 24-hour reception. In addition, the hotel has a newspaper stand, a café, a cosy bar, a pub and an air-conditioned exclusive à la carte restaurant with a separate non-smoking area (highchairs are available). Business guests may make use of the publicly accessible internet access. If extra room and laundry service and the hotel has bicycle rental and parking facilities.

General Hotel Facilities Quality customer satisfaction: Standard or cream or foodservice Location Value for Money reaction of a guest: breakfast ok, wide variety of activities within if you as much as possible, tennis court, jacuzzi, fitness center, the room for the best thing this hotel feature has to offer. -Good reception, friendly staff. Generally good service. Hotel is a bit far from the Centre of the city, but there is a tram stop Budapest is a unique city for several reasons. For those who keep Spa and Wellness, it is ideal to stay in 1 of the largest cities of the world.
The Géllert Spa hotel is 1 of the most famous hotels due to its spa facilities.

The pool has 2 indoor pools of which 1 is 246m2, with a temperature of 26 degrees and the other (smaller) 60 m 2 with a temperature of 36 degrees. There are 3 outdoor swimming pools.

In order to form a clear picture of where the hotel is located this link below: 

Continental
Background information:
Contactdetails:
Continental Travel
Nagymezo u. 54-56, 1065 Budapest, +36(1)3730616

History:
The company has been in existence since 1992 and recently became one of the top ten incoming and incentive agencies of Hungary.
It wasn’t clear who founded it but the GM at the moment is Tamás Flesch.

Strategy:
Mission:
‘We concentrate on every detail of your request in order to give you a successful total package.’
Slogan:  ‘Our experience is your success!’

Core Business:
Continental travel offers a very wide range of activities but something to be found in every offer is to make sure that their clients are having a good time in Budapest.

Facts and figures:
Information on this part is not visible for everybody. As mentioned before, Continental Travel is one of the top ten incoming and incentive agencies of Hungary.

Other:
The company has a very wide range of offers. They offer accommodations, programmes, from big events to trips for special groups, guide services and transportation. They, for example, often organize complete packages for companies like Audi, Ford, Herbalife, Nokia, and Samsonite. These packages range from shows to musuems to active programmes like the ‘James Bond City-Rally’ and the ‘Goulash competition’

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